I Can Make You Look Like A Cover Model
January 7th, 2010
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by Scott Tousignant · Filed Under: Fat Loss Motivation
Did you make a New Year’s Resolution to finally get in shape this year? Did you set a specific scale number or body fat percentage that you would like to achieve? Or was it a certain pant size or dress size that you are aiming for instead? Maybe there’s a specific look that you are going for and you would love to see yourself with six pack abs?
Were you one of those rare people who actually visualized what you are going to look like when you achieve your goal? What helped you create that vision? Do you have an old picture of a leaner and healthier version of yourself or are you relying on magazine covers to help you visualize the new flat tummy that you are going to sculpt?
Speaking of magazine covers… how often do you look to them for motivation and inspiration? It’s hard not to notice them when you are in the checkout aisle at your local grocery store. I have to admit that I get a quick motivational boost when I see these fitness magazines while the cashier is scanning my food. There was even a time when I put back a tub of ice cream at the check out aisle because a magazine cover inspired me
How often do you use these fitness cover models as a model for what you are aiming for with your fat loss goals?
OK, so I just through a whole bunch of questions at you. I hope that you aren’t feeling overwhelmed. There is a purpose to it all and here’s the main one…
When setting your fat loss goals and envisioning yourself in a vibrant, healthy, energetic body it’s important to visualize the BEST YOU That YOU Can Be!
Comparing yourself to cover models is simply not fair unless you plan on making a career out of it yourself and you don’t mind seeing yourself airbrushed and Photoshopped.
I’m all cool with looking at a picture in a fitness magazine to spark that inspiration to make a change in your life or pull yourself out of a lazy day and get your butt working out.
…But I want the best eye popping abs that I Can Have not what someone else can achieve.
I can’t stand the phrase “Realistic Goals“. I find that the phrase tends to limit what’s really possible. But if your goal is to be the best you that you can be, burn that stubborn belly fat to reveal a flatter tummy, and look great in a bathing suit or evening gown, you really shouldn’t be looking at these cover models physiques as something to aim for.
Could you achieve a body like that if you really busted your butt off? It’s possible. Could you maintain it for life? Maybe.
Even though I don’t like the phrase ‘realistic goals’, here’s why I say that this may not be a realistic goal for you… Those cover models don’t even look exactly as the pictures are showing. They’ve been airbrushed and who knows what else.
Did you ever see that Dove commercial of a model getting Photoshopped prior to having her picture up on a billboard? Check it out…
Many women may see that billboard and wish they had that models cheeks or lips… Those cheeks and lips aren’t even that models!
That’s my point. Many pictures aren’t even REAL! The Muscle and Fitness cover image that I have at the top of this post features Kim and Gunter. They are one of the most fit couples out there. They look outstanding without being airbrushed. But I guarantee there’s been some work done to those photos.
Not to mention that there was perfect lighting conditions and an entire makeup crew to get them looking perfect. You would be blown away by how much make up is applied to people before stepping in front of the camera. I had a makeup crew during the recording of parts of The Change Series movie. I was caked with makeup… after all, my head is pretty shiny
Plus, these models go through some serious training to look as great as they can for a photo shoot. And, they don’t look like that all year long.
When I interviewed Clark Bartram, one of the most recognized fitness models out there, for the Unstoppable Fat Loss program even he said people should not be trying to look like his magazine cover pictures. It’s his job to be in absolutely outstanding shape, but if you are an engineer, a hair stylist, or a nurse you don’t need to be ridiculously ripped.
So why should you try to visualize yourself with that body? Does it make sense to aim for those super elite high standards? Do you think it may set you up for frustration and disappointment? What kind of emotions will it stir up in you?
Now tell me… what’s the BEST YOU look like? How does she/he feel? What challenges has this best you overcome to become this incredible person that you always knew you had inside of you? What does the future look like for this BEST YOU? What opportunities have presented themselves to you? What new goals will this best you be aiming for now that you realize you are capable of greatness?
I would love to hear your thoughts and opinions. What I have shared are my own personal thoughts and it’s quite alright if yours are different. Take a moment and share them. Let’s have a fun discussion on this topic.
I appreciate YOU!
Keeping It Real,

Scott Tousignant






Awesome insight to the reality of beauty portrayed wihin the media.
Bravo Scott!
Thanks James. Hey, when’s your Alpha Male Challenge start?
This is so true! I stopped wearing makeup when I was in my late 30’s because I wanted to work on what I really looked like. I still don’t wear any (unless chapstick and lip gloss counts
Everything comes from the inside.
This was the perfect article for me to read today. My new years resolution is to get in the best shape of my life, but I was secretly hoping to look like a fitness model. I always look at fitness magazines and wish that I could look like that. It’s great to hear that they don’t actually look like that. After reading your article I did consider whether or not I neede to be ripped like that to be a dental hygienist and the truth is, I don’t! I will use those cover models for motivation, but I will try to acheive the best shape for me that is possible
Thanks Scott for keeping it real!
Your comment just made the time and effort that I put into writing it all worth it. Seriously, you just made my day. Thanks a million.
Great post! It’s so true what you say in this. It’s important for everyone to try and be the best that they are not what some magazine, billboard or other tries to say is the right way. I wear makeup but to the point that I still look like me and only to enhance my beauty not change it or make it seem or look like someone else. Now I also perform on stage as a bellydancer and yes there I have help and believe me everytime I see all the pounds of makeup and stuff that you have to wear just so that the photographs and video come out great, it’s amazing.
I still think what counts is what is in the inside and that you make the best of you look like. Thanks Scott! Keep up the good work.
I hear that belly dancing is fantastic exercise. How long have you been doing it?
A lot of people need to read everything you said because its reality and a lot of younge people want to be the people in magazines. They need to know the truth about it all.
Thanks Brittney. I sure hope that this is a message that gets spread around and makes a difference… especially with our youth.
Hi Scott, My name is Mark Wawrzonek. I started following your blogs after I purchased the truth about 6 pack abs. Best 97.00 dollars I ever spent. You, Craig, Dr. Sears and that Nutritionist Anniable. Sorry if I got here name wrong, but you guys rock. I am a certified trainer and own a gym. Since I’ve been following your blogs and studing your material. My business has doubled and my confidence in training people has gone through the roof. God bless you all. Keep up the outstanding work. Our society needs more real people like you three.
You got me started hehehe, I just ripped a page out of my favorite magazine model and replaced his head with mine so I have a body to look forward to, Id like to stick around but its time to kill the iron hehe.
At age 67 I couldn’t afford to wait until new years to decide to do something about my weight. Just before Thanksgiving I purchased your program and Brad Pilon’s EAT-STOP-EAT and started on the 29th off November. As of today I am down 24 pounds, so instead of just getting started now , I am third of the way to my goal. My motivation is two fold. First my blood pressure was starting to get out of hand and second I have a beautiful custom built wood kayak waiting for me. For motivation to last it must be tangible and personal. I can go out to the garage and run my hands over my kayak and look in the cockpit and imagine my butt fitting in it loosely. I know how it feels to gliding silently across the water. That’s a goal that I can almost taste. That’s what is driving me towards my goal. Life is to short – Just Do It!
Wow, what excellent points you make! That these models don’t even look like that before photo-shopping. And they don’t look like that all year long.
Still, I need 6-pack abs. The other results are just icing on the cake but I need washboard abs.
Hey Scott, I’ve read many of your past blogs and never posted a comment before today. But for some reason, today I was compelled to leave one.
First off, your post is “real” powerful. I hope your readers really “get it”.
I’m also involved in the fitness business. Most of my clients are women over 30 and most are moms that are trying to turn back the hands of time. Like most trainers, I usually ask my clients to set some goals when they first start training with me. Then I’ll sit down with them and discuss their goals. I’m always amazed, how many of these ladies make references to celebrities. But if they said they aspire to look like one of their friends or family members, I would probably need a description so by using a famous person that we both know, saves us some time and puts us on the same page. I usually spend the next ten minutes, telling them more or less the same things you blogged about today so reading your post was like listening in on one of my goal setting conversations. I guess that’s why I was moved to add my two cents to today’s post.
You’re doing great work, keep it up!
-Kester
http://www.beautibulbody.ca
That is some really powerful information today. It is something that I have been saying for years. Pictures are airbrushed, and they don’t really look like that all the time. I know you don’t like the words “realistic goals”, but I feel mine are. As a 50 year old, just getting back into the idea of doing something with myself, I set my goal to realistic steps. First step…get off my behind and get to the gym on a regular basis. Second step..get a trainer so I don’t hurt myself. Third step…work on becoming the best that I can be for me. I have steps one and two done, and I am working on step three. It is not going to happen overnight, but it will happen, of that I am very sure.